1) Goal & Requirements
Goal
Explain the firm’s services and help visitors contact the team.
Requirements
Create the identity, write the content, and design and build the website.
Project Scope
- Design
- Development
- Deployment
Brand & Website From Start to Launch
2) Brand Design
Logo
I designed the Fortitude identity.
Colors
Navy, gold, and white carry the identity across the site.
Application
The board brings together typography, imagery, and interface styling.
A consistent identityKey takeaway
3) Content & UX
Copy
Explain the firm and its services in clear language.
Wireframes
Plan the information and actions on each page.
Sitemap
Organize the firm, services, resources, and contact pages.
Content and structure togetherKey takeaway
Wireframe
Logo Navigation
What the firm doesSupporting copyContact action
ServiceService
Contact form
Sitemap
Home
- Who we are
- What we do
- Resources
- Contact
4) User Journey
Home
Introduce the firm and provide a clear contact action.
Form
Collect contact details and the reason for reaching out.
Outreach
Give the team a starting point for a conversation.
From visit to conversationKey takeaway
01 Home
02 Contact Form
03 Client Outreach
5) Launch & Handoff Collection
Desktop & mobile
A collection of the launched website across screen sizes.
Email examples
Welcome, inquiry response, meeting reminder, and newsletter concepts extend the identity into client communications.
Handoff
Bring the page structure, content guidance, and visual examples together for ongoing site management.
