I joined at the start of V2 concepting as lead product director.
The first version had a near-100% drop-off rate.
My task was to redesign the dashboard and help users get through a product whose setup was complex by nature.
Providers could publish an oracle, such as sports scores or weather data, to the blockchain.
Buyers could discover that data and connect it to their apps through an API.
Both sides had to navigate onboarding, configuration, and integration before receiving value.
I wove tutorials, education, and knowledge transfer into the journey from sign-up through dashboard setup.
Guidance appeared alongside configuration decisions: formulas, nested oracles, data connections, and server settings.
Learning became part of doing, rather than a separate prerequisite.
I designed a visual builder so users could see and manipulate nested oracles and their connections.
A drag-and-drop, almost gamified interaction model made the structure tangible instead of leaving users to interpret a wall of configuration text.
I turned a static collection of feeds into a marketplace.
Card taxonomy, microbranding, and tags made sports, weather, and other categories recognizable.
The integration journey took cues from ecommerce checkout: choose a feed, configure it, review, and connect.
After V2 launched, users began adopting the product and completing journeys that had previously blocked them.
The redesign connected education, visual configuration, discovery, and integration into one usable experience.
The next pass will add the measured post-launch funnel.
