I led a delivery initiative across internal marketing and design teams, third-party agencies, and DoorDash.
We integrated DoorDash's API into Taco Bell's delivery experience, designing for an environment with approximately 5,000 active users at a time.
The experience had to support pickup, delivery through DoorDash, delivery through the Taco Bell app, and delivery through the website.
Location selection and fulfillment choices had to be clear before the customer committed to an order.
I worked across the full user cycle, including guest and returning customers, pickup check-in, delivery instructions, and changes along the way.
We mapped these branches together so one team's decision would not create a blocker elsewhere in the journey.
The API integration connected the customer-facing ordering experience to DoorDash delivery.
I coordinated the design across organizational boundaries, keeping destination, checkout, confirmation, and delivery progress connected.
After payment, customers still needed to understand what was happening.
Tracking states, arrival estimates, maps, and order details carried the experience through preparation, pickup, and delivery.
The work brought multiple ordering channels and fulfillment paths into a connected delivery experience.
The scale and edge-case coverage are central to this story; uptime and conversion claims will be added only when the project records support them.
Follow a sample order from delivery location to menu, bag, checkout, payment, and tracking.
The blue cursor guides the demo automatically. Click inside the prototype to take control, or select Resume demo to watch again.
Interactive reconstruction using the supplied delivery designs. Prices and order details are examples; no order is sent.