1) Goals & Scope
Goal
I helped shape Taco Bell’s rewards experience, bringing points, tiers, offers, and redemption into a destination connected to ordering.
Rewards Program
2) Design Process
Journey
Printed screens and connected flows make account states and reward decisions easier to review.
Scope
The linked Deutsch LA case study documents the team’s collaborative process.
3) Onboarding & Membership
Overview
Connect welcome screens, sign-up, and login to the rewards destination.
Details
The flow distinguishes new customers from returning members.
4) Earn & Redeem
Earning
Show account progress, connect eligible purchases to earning, and let members select a reward for their order.
5) Across Ordering Channels
Redemption
The supplied web and mobile presentation explains membership and earning.
Details
The drive-through flow adds context for extending recognition beyond an app-only purchase.
6) Program Experience
Delivery
The material brings together the rewards destination, onboarding, earning, and redemption.
Evidence
Program versions and campaign dates need to be distinguished before reporting launch scope or results.
