1) Goals & Scope
Goal
I worked on menu personalization, checkout design, and development coordination to improve the path from discovery to a completed order.
Scope
The stakeholder target was 30% growth in average check size.
Checkout Redesign
2) Research & Order Building
Approach
Compare ordering patterns, then make item selection, customization, and the bag easy to follow.
Details
The supporting wireframe isolates these steps before visual design.
Supporting ordering wireframe
3) Guest Checkout
Journey
Follow a new customer from item selection and location choice through review and checkout.
Details
Keep the guest route visible alongside account-based ordering.
4) Checkout & Payment
Implementation
Separate order details from payment.
Details
The supplied screens show contact information, delivery instructions, itemized fees, tipping, and a clear payment action.
5) Payment States
Interaction
Make the amount due and the selected payment method clear.
Details
This interaction shows the gift-card balance, remaining total, and optional round-up.
