1) Brand Board
Identity
A design-led showcase of the Voy identity: logo, palette, typography, art direction, and brand applications.
Focus
The emphasis is visual craft and a consistent aesthetic across every touchpoint.
Brand, Interface & Campaign Design
2) Design for a Person
Audience
The working creative audience values a considered home and wants everyday products to feel as good as they look.
Direction
Product texture, clear information, and a calm presentation guide this direction.
Validation
This persona is a creative starting point, not a research finding.
3) Component Library
System
Carry the identity into actions, product cards, navigation, and information panels.
Shared styling
Product cards, selection states, forms, FAQs, and mobile navigation share the same type scale, spacing, rounded surfaces, and blue actions.
4) Desktop Website
Composition
Use a strong product image, clear hierarchy, and deliberate whitespace to introduce the brand and lead into the product story.
Example
A complete desktop composition connects the hero, product collection, size selection, detail section, and footer.
5) Mobile Website
Priority
Bring the product, essential information, and next action into a focused mobile composition.
Adaptation
The homepage, product page, and five-link navigation use a mobile-specific hierarchy with prominent purchase actions.
6) One Persona-led Campaign
Campaign
Build one cohesive campaign for the design-conscious home shopper: an inviting product-in-room visual, a closer look at texture and detail, and a clear invitation to explore.
Continuity
Keep the campaign and website visually connected.
Status
These are creative concepts, not measured campaign results.
